U.S. News & World Report announced a major strategic shift away from print newsgathering to build its Web business. The move comes as major newsweeklies?like newspapers?face the continuing struggle for relevancy as a growing number of readers are comfortable with getting their news online and elsewhere.Imagine: staking your business on the idea that news filtered and reported by dedicated, 24-7 information-gathering professionals is more valuable than spending your time clicking from one blowhard blogger to the next. Ballsy! Even more so is this statement from Holiber:
?There?s no point as a news magazine to try to compete with that,? says U.S. News president Bill Holiber. ?Rather than to try and chase everything down every week, we?re going to be more selective.? [See related Q+A with Holiber.]
?I think Time and Newsweek are battling it out, trying to be all things to all people; they want to be big, very, very big,? says Holiber. ?U.S. News is not for everybody. There?s a large group of people who want their information in a fact-based way, without having to tell stories: ?Give me the facts, I?ll decide.??I believe that, too, especially when it comes to business information: Trustworthiness and impartiality are the value-added. But then I'm just some guy, and I just wound up leaving a job where a lot of people seemed to disagree with me. Still, it makes me think there's hope for the world, Bush or no Bush. First thing we must do is rebalance the sales-to-editorial staff ratio in favor of editorial, like Bill is doing.