By convincing more users to store more documents on their Gmail accounts, Google is boosting the chances they'll return there to search for items in the future. If they do, Google has the ability to place contextually relevant ads alongside, creating new landscape that it can populate in part with paid advertising. To do that, Google needs a massive amount of storage. This week, Google said in a filing with the Securities and Exchange Commission (SEC) that it would boost its investment in storage and servers to around US$500 million, a 50-percent jump from last year. While Google's technology has long been seen as its biggest advantage, analysts say Google has also created one of the most impressive networks of wired-together computers, one that gives it enormous flexibility to roll out new products and services.
Hey, I'm sold!