"Welcome to the new world of journalism, where every witness to news can report the news, thanks to the internet; where every citizen can question the powerful, thanks to the internet; where every speaker can be a pundit, thanks to the internet. Journalism is no longer the closed society of the gatekeepers. Journalism can no longer just lecture; now it must listen. News is freed from the limitations of paper and schedules and reporters' pens. Journalists should welcome the help, for journalists should believe that more information yields a more informed society and that is our goal."
Or, more succinctly:
You Own The News. Now Own the Tshirt.
Let's not teach citizen journalists that punditry is the path to notoriety and stardom. Can you say "race to the bottom"?
On the topic of being the media, the indispensable Wooster Collective has this from Banksy, that crazy guy who hung his own paintings in our local Brooklyn Museum and other elite institutions founded by robber baron philanthropists: